Deter and Avoid fraudulent activities with Storesonline website builder
Resources for Online Entrepreneurs Provided by StoresOnline

Building a business online can be a tricky matter. After you’ve made the decision to start up your own online business, there are key matters to consider such as the direction that you’ll take with your business. With StoresOnline, you get user friendly software and the responsive customer support, but StoresOnline wants to also make sure that you have additional online business resources.

Here are a couple of tips that StoresOnline has found through keeping up to date with online business trends:

Tip 1: Identify Your Own Niche Market.  The easiest way to determine your niche market is to ask yourself important questions such as “What problem does my business actively attempt to solve?” and “How much will people pay for this product or service?”  The more research that you do the closer you will get to narrowing down your business focus.  For example, if you are looking to market shoes, you may ask yourself, “What types of shoes are people most likely to buy online?  Who buys shoes online more often, men or women?  Can I find a supplier that will have the shoes that are popular online sales items?”  These types of questions will help you so that you find the exact market needs that you are seeking to fulfill.

Tip 2: Maximize the Value You Offer the Visitors to Your Website.  When visitors come to your website, the bottom line is that you want to sell to them, however don’t forget that you want to also build relationships with your site visitors as well.  So how do you maximize the value for your site visitors if they don’t buy?  One way to offer something valuable is to offer a free newsletter that gives information about subjects that site visitors would be interested in reading.  This way you keep in touch with visitors that have seen your site as well as have a second chance to feature products they might be interested in.    

By having an Internet marketing mindset and surrounding yourself with positive and experienced Internet business owners’ knowledge, you'll be on your way to getting your online business on the path to success.

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StoresOnline Newsletter Blog
If you would like to sample information that StoresOnline Merchants receive every month in the StoresOnline Merchant Newsletter, visit the StoresOnline Newsletter Blog. There are interesting tips and facts directly from the desk of the Vice President of Customer Relations.

Would you like to read about what pages are critical for your website? Click here and read how if you aren't providing the right navigation for your website visitors, you may be turning away potential customers and not receiving the full benefit for all of the hard work you've done with your website. Cut down on the learning curve for your online business by reading about what you can do to learn from other's experience and make your site successful sooner than later.

There are months of powerful and insightful information about what you can do as an online business entrepreneur.
Click here
for more information

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StoresOnline also suggests the following articles about online marketing tips and other helpful merchant information.

StoresOnline customer service Feedback: "Most helpful"
Customer service is what sets apart most great companies from the rest of their competitors. If you are interested in starting an online business and you don't have experience with technology or the Internet, it is crucial that you partner with a knowledgeable Customer Support Staff. Read some firsthand StoresOnline Support chat examples to see how StoresOnline Customer Support assists customers every day.

<Customer Support> Thank you for contacting StoresOnline. How may I assist you today?

<Merchant Review> Hi, I'm adding a product to my site, but adding extras to the product would cost $, how do I add that in my product page?

<Customer Support> I will assist you with this.

<Customer Support> May I know, what kind of Extras do you wish to add to the products?

<Merchant Review> I'm adding widgets...I've already started with one that is a standard price. If the customer wants text on the  widget: Add $5, with easel back additional cost, wood frame etc.

<Customer Support> May I ask you, do the prices for the texts in the widgets differ depending upon the texts?

<Merchant Review> No. Right now, I want to do that with each different size widgets and type of  widgets

<Customer Support> I am doing a research on this to find a way to do this.

<Merchant Review> ok

<Customer Support> Because there is no such option in the front page to implement your idea.

<Customer Support> We have to try some steps to implement this in the website.

<Customer Support> Let me do a research on this to find a way.

<Merchant Review> Thank you

<Customer Support> You are welcome.

<Customer Support> May I know how many kinds of varieties do you have?

<Merchant Review> Variety of widget sizes- 3

<Merchant Review> No, 6 total

<Customer Support> Thank you for the information.

<Merchant Review> it's just that three are oval/round and won't have those varieties

<Customer Support> Okay

<Customer Support> It would take some time to find a way and test it and then implement in your license and check it.

<Customer Support> Would it be fine with you if I will send you an email once I have done it working as I don't want to keep you waiting

<Customer Support> I will make sure that I will not take much time to do it.

<Customer Support> I will do my best to assist you.

<Customer Support> I will find a way to implement in the license.

<Customer Support> Test it

<Customer Support> And then implement in your license

<Customer Support> I will send you an email with the steps that I followed to do it so that it will be useful for you in the future for reference.

<Merchant Review> ok, thank you

<Customer Support> You are welcome.

<Customer Support> Do you have any questions for me?

<Merchant Review> Yes

<Merchant Review> Well, just for clarification. I'm currently adding a 4.25 X 4.25 Ceramic widget, trying to keep it simple on my product page. It's like adding accessories to the widget that adds the original cost.

<Customer Support> To do this we have to create product categories.

<Merchant Review> If I have a radio button that said Photo widget Only: $2.00 Photo widget w/Easel Back-$4.00 Photo widget in Wood Frame-$12.00 Add Text-$3.00

<Merchant Review> I should now that I'm expanding from tags to widgets and later more

<Merchant Review> Should I go back and start putting the  widgets in a category (have to read up)

<Customer Support> If you wish to have radio button, we could implement this by adding variations in the products.

<Merchant Review> ok...so back to the original...you said it will take time and you will email me?

<Customer Support> To assist you better, I could send you an email with the steps that would guide you to implement variations as you wished.

<Customer Support> You would receive the e-mail as soon as we end this chat session.

<Merchant Review> I know how to do the variations on a product

<Customer Support> That’s great.

<Customer Support> I will send the email so that you could refer it If you wish to

<Merchant Review> I don't have a problem with that, its adding the accessories that adds the additional cost to the product. Like a car- you have the basic car....add a 4 wheel drive-more $$$ etc

<Customer Support> The same way you have a widgets

<Customer Support> If a text is added to a widgets

<Customer Support> $$$ will be added to it

<Customer Support> Does that makes sense?

<Merchant Review> Yes, my widget is the basic car, add more stuff to it means more $$

<Customer Support> Great, so you could do this by implementing variations in the products.

<Merchant Review> How does the cost reflect in the price of the product if the customer selects that particular variation?

<Customer Support> We could implement the price in the ordering rules Sir

<Customer Support> You don’t have to worry

<Customer Support> Just follow the steps I send to you.

<Customer Support> Tyr to understand and implement in your license it will work perfectly.

<Customer Support> I have tested it many times.

<Merchant Review> Aha, I knew that it had to show up somewhere...but couldn't figure it out. So...I put the accessories in the product variations for the customer to select and it should show in the ordering rules

<Customer Support> Yes.

<Merchant Review> If.....I adjust the ordering rules which you will be emailing me on how to do it, right?

<Customer Support> Yes.

<Merchant Review> Ok, now I can go back to adding the products....but can I now categorize the current products I have? Tags widget Mugs etc

<Merchant Review> It's like putting the cat back in the bag

<Customer Support> In the products tab click on the categories in the right pane to create category.

<Merchant Review> I have a lap top and have clicked on "categories"

<Customer Support> Create the category and add the products to it

<Merchant Review> It shows Start Page (button) Tag Designs

<Customer Support> Do you see add button

<Merchant Review> Yes I clicked, Category edit shows

<Customer Support> Name it as tags

<Customer Support> You would see add button below name

<Merchant Review> done

<Customer Support> Click on it to add the products that comes under it

<Customer Support> Repeat this many times to create different categories.

<Customer Support> May I ask you, Am I being clear?

<Merchant Review> ok, so far I have 2 categories

<Merchant Review> Tags and  widgets

<Customer Support> That’s great

<Customer Support> I am typing the email for you

<Customer Support> Please read it completely and follow the steps that I have provided.

<Customer Support> This would guide you completely so that you will get a clear picture eon how to implement it.

<Merchant Review> ok, you will send me an email to implement 1) how to do the ordering rules for the accessories and 2) had products to my category (wouldn't it be easy for you to just ref where to look on the store builder?)

<Merchant Review> ok, will do and I will be standing by waiting for the email.

<Merchant Review> Thanks for your help

<Customer Support> I will make sure that I will phrase the steps as simple as possible.

<Customer Support> You would receive the e-mail as soon as we end this chat session.

<Merchant Review> I sincerely believe in the KISS method (Keep It Simple Silly)

<Customer Support> It will be easy for you to understand

<Merchant Review> ok

<Customer Support> Is there anything else I can help you with?

<Merchant Review> No, my plate is full, lots of work awaiting me.

<Customer Support> I am sorry for the mistypes Sir

<Customer Support> Because of I am phrasing the email simultaneously I did it

<Merchant Review> No problem, not like I didn't have them...just can't type as fast as I can think/talk

<Customer Support> Thank you for your understanding

<Customer Support> You're most welcome! Feel free to contact us if you need any further assistance.

<Customer Support> We'd love for you to fill out the Survey after you click on the Done Button. We appreciate your comments and suggestions regarding your recent experience with our Chat Agent. Five (5) is the highest. Thank you and have a lovely day!

<Merchant Review> Sure, thanks U2

-Merchant Review has left the chat.

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Looking for resources and information in running your online business
Looking for what new trends and developments exist for e-commerce
Want to stay in touch with what’s going on?

StoresOnline recommends the following:

Business 2.0

Internet Retailer

Fortune Small Business

Entrepreneur

Wired

Fast Company

Money

Inc.

MyBusiness Magazine

Business Week

.

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How to Recession Proof Your Small Business

Whether you believe we are in a recession or not, many of your customers may think we are and that will affect your online store.

Cutting Expenses – But Not Marketing or Sales!
Some of the things that many entrepreneurs do during slow times can in fact be detrimental to their small business later on down the road. For example, your first instincts will be to cut expenses. This is a smart thing to do but just be sure you are cutting expenses in the right places. Sales and marketing are not the right place to cut expenses. If you want your small business to thrive you will need to continue to make sales even during the lean times.

Look at your processes like billing.
What are your billing terms? Changing your billing terms from say net 45 to net 30 will get your money into your hands faster and help with cash flow.

Review Vendor Agreements and Negotiate Lower Rates
During lean times your vendors are most likely happy to just have your business. Many of them are willing to renegotiate your current pricing agreements just to keep your business. Contact each of them and try to negotiate a lower rate or delayed invoicing at least until the economy turns around. You may have originally agreed to the rates when times were good and maybe you didn't mind spending the extra money. But now that times are tight, you should take another look at those terms and try to negotiate a better rate. In conclusion It is smart during slower times to take a step back and look at your company.

Cutting expenses, reviewing your business processes, and negotiating lower rates for services are all ways you can do this. Don't forget to ask your employees for their help. They know the processes better than you do. You might be surprised at how times like these can help your small business.

Original Article by Tamara Field

 

Intro, Storesonline's Ecommerce Platform
Protection for the E-Business Owner
Making the appropriate preparations for conducting Ecommerce safely
Information for Store Owners on how to avoid rip off
Keeping your customers safe
Victims on Online Fraud, Scam, and Rip Off

 


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