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Online individuals have increasingly
gained trust in the Internet as a functioning market to buy and
sell goods with out being ripped off. This trust is rooted in the
abilities of companies, including Storesonline merchant companies,
offering safe and secure portals to transfer sensitive information.
Storesonline allows merchants to display
online products that allow customers to view and buy such products
without being ripped off. This happens as customers shop at sites
that are secured through SSL technology. This technology encrypts
the customer's sensitive information (i.e. Credit Card info, Billing
info, Shipping info, etc.) while it is transmitted to the receiving
site. In essence, it scrambles the purchase information customers
send over the Internet, helping to secure their transaction against
fraud. Therefore, SSL encryption helps customers from being ripped
off.
Storesonline urges its merchants to explain to their customers which
technology, such as SSL, is employed to secure their sensitive information.
Merchants can do this on their shopping-cart page. This is a good
page to remind customers of such technology, because the credit card
information of the customer is entered into forms on this page and
subsequently submitted to the hosting server of the various online
possessors.
If merchants explicitly state the technologies, customers will
have the firm sense of security they need to make online purchases
today and in the future from the merchant's site.
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